BP Spills Coffee

A fitting follow-up to the last post about @BPGlobalPR. Here’s a UCB Comedy sketch on what happens when BP spills coffee in the office.

Tweet softly and carry a big stick

Leroy Stick, the man behind the brilliant and biting @BPGlobalPR, explains why he co-opted BP’s Twitter presence: So what is the point of all this?  The point is, FORGET YOUR BRAND.  You don’t own it because it is literally nothing.  You can spend all sorts…

Mickey Mouse as a Cultural Battlefield

Mickey Mouse is a legendary symbol in the copyfight. Of late, though, I’ve been noticing a surprising number of Mickey references — in street art, activism, and high-end fashion — that are making me revisit the controversial Disney mouse. In winter 2008 H&M had a…

Artvertiser: Augmented Reality Replaces Ads With Art

Wanna combine adbusting with bleeding edge gadgetry? Check out this toy, the Artvertiser. It’s a netbook hacked with a video camera so it can recognize billboard advertising and overlay it with art images. Talk about product re-placement! The project uses Free and open source software,…

Openwashing

Openwashing: to spin a product or company as open, although it is not. Derived from “greenwashing” There’s a troubling trend surfacing in the marketing world, one that’s riffing off a now-familiar strategy, “greenwashing”. We’ve all seen products coated in greensheen, the misleading marketing ploy that…