Tweet softly and carry a big stick

Leroy Stick, the man behind the brilliant and biting @BPGlobalPR, explains why he co-opted BP’s Twitter presence:

So what is the point of all this?  The point is, FORGET YOUR BRAND.  You don’t own it because it is literally nothing.  You can spend all sorts of time and money trying to manufacture public opinion, but ultimately, that’s up to the public, now isn’t it?