Drumbeat Keeps Beating

I was digging through old archives and revisited this 2009 post by Mark Surman about Mozilla Drumbeat.

The blog was part of a series thinking out loud and sharing a strategy for how Mozilla could grow—from only creating software that protects the web to growing a community of people who organize for the cause.

This is my favorite slide. Its ideas have held true and shaped what we’ve done over the last 5 years.


We’ve also learned heaps. And while the diagram is similar to today’s Mozilla programs, it also can’t contain all the nuance of making that cycle a reality. The struggles and triumphs, the learning and the repeated challenges.

We have come a long way since then, and still have a long road ahead. But we’re getting there.

Also, should we bring back those drumming metaphors…?

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