Openwashing: to spin a product or company as open, although it is not. Derived from “greenwashing” There’s a troubling trend surfacing in the marketing world, one that’s riffing off a now-familiar strategy, “greenwashing”. We’ve all seen products coated in greensheen, the misleading marketing ploy that…
Last night we kicked off the openeverything focus series, a Berliner initiative to explore and promote “openness” in a range of fields and applications. About 30 guests joined us in christening oefb, which willl be held regularly every fourth Thursday of the month in newthinking…
The most iconic 2008 U.S. election image is under fire. Shepard Fairey’s Obama “HOPE” poster is getting heat from Associated Press, the news agency that claims Fairey’s work infringes on AP’s copyrights. For months, the internets have been a-buzz trying to identify the original photograph…
Recently, I’ve been thinking a lot about augmented reality. How can digital information be connected with physical objects? How can the spaces between online and offline worlds be bridged? Mostly, these thoughts cluster around object hyperlinking and locative art. Could we, for example, make a…
A few days ago I tweeted about a clever “Photoshopped” Adbusting action in Kaiserdamm. The artist applied large overlays of Photoshop tool bars to a billboard featuring the heavily edited visages of The Brit, The Tina, and The Leona. Unfortunately, by the time I got…